Test prueba con respuestas

1. What application can you use to build personalized landing pages in Marketing Cloud?

A. Personalization Builder

B. Web Studio

C. Interaction Studio

D. Advertising Studio

2. How can you ensure that email addresses and other PIl data is not stored in Marketing Cloud?

A. Encryption on a Shared Database

B. Field-level Encryption

C. Tokenized Sending

D. Transparent Data Encryption

3. A Data Extension contains customer demographic data. What attribute should be used to link the record to a Contact?

A. Email Address

B. Contact Key

C. Contact ID

D. Primary Key

4. Which of the following data types is valid?

A. Picklist

B. Formula

C. Currency

D. Decimal

5. Where are records from Sales Cloud objects stored in Marketing Cloud?

A. Shared Data Extensions

B. Salesforce Data Extensions

C. Synchronized Data Sources

D. Synchronized Data Extensions

6. What tool can be used to evaluate campaign performance across all channels?

A. Audience Studio

B. Google Analytics 360

C. Datorama

D. Audience Builder

7. Which of the following must be included in commercial emails?

A. Business name and website URL

B. Preference center and physical mailing address

C. Business name and preference center

D. Preference center and business name

8. What is not true about Journey Builder Path Optimizer?

A. Provides analytical insights into data during and after the test is run

B. Winner evaluation can be configured

C. Provides analytical insights into data only during test is run

D. Can holdback some of the contacts until a winner is chosen

9. Which report would you use to know the total send and response data for your account?

A. Account Send Summary

B. Account Summary Report

C. Subscriber Engagement Report

D. Create a Custom Report

10. Which one would you use when you need to import data and process the zipped files in Marketing Cloud?

A. Automation Studio

B. Journey Builder

C. SFTP

D. Contact Builder

11. Which activity will you use to unzip or decrypt a file?

A. File Transfer

B. Data Extract

C. File Import

D. Data Import

12. Which gives you access to data not available via standard tracking functions and to obtain run-time information about email send attributes

A. Send Logs

B. Data Extract

C. Data Views

D. Reports

13. You need to import external data into a DE. What do you need to consider when creating the DE. Select 2

A. Set appropriate field lengths

B. Choose the correct data field types

C. Set the field length to the max. length available

D. Choose Text type for each fields

14. You are trying to delete contacts from MC account using Contact Builder Ul, but cannot see the DE that you wanted to use for deletion. What could be the reason?

A. DE doesnt have any records

B. DE is not marked as Sendable

C. DE is not marked as Non Sendable

D. DE is not marked as Testable

15. You would like to receive email notifications whenever an automation runs, regardless of whether its successful or failed. Where would you set it up?

A. Configure your Cloud Preferences to receive notification for each automation run

B. Configure the Notification Settings under Activity Tab in the Automation

C. Configure the Notification Settings for each activity in the Automation

D. Configure the Account Settings in the Set up.

16. An MC Account is configured with SAP: email.mcab.com. Which one is correct? Select 2

A. All the images are branded with image.email.mcab.com

B. All the links are branded with click.email.mcab.com

C. All the images are branded with image.email.mcab.com

D. All the links are branded with links.email.mcab.com

17. Which statement is true. Select 2.

A. One BU can have multiple private domains

B. One BU can only have one IP

C. One BU can have multiple SAPs

D. Any BU without their oun IP address can use their parent BU´s IP address

18. What are the best practices to follow during IP Warming? Select 2

A. Transfer an old IP address to avoid IP Warming

B. If you can segment, conduct IP Warming by Domain

C. Send to your most active and engaged subscribers

D. Submit an application to ISPs to consider you as good sender

19. Which Einstein feature would you use to automatically choose the time to send the email in order to have the highest likelihood of opening?

A. Einstein Engagement Optimization

B. Einstein Send Time Optimization

C. Einstein Engagement Frequency

D. Einstein Send Time Scoring

20. You need to import more than 50,000 records into MC. Which one would you use?

A. Lists

B. Data Extensions

C. Publication Lists

D. All Subscribers

21. Which one is true when assigning Marketing Cloud roles

A. You can use only the standard roles

B. Most restrictive permissions win

C. Most permissive settings win

D. You cannot set additional permissions

22. You need to enable Audit Trail with a 60-day retention period. Where would you enable that?

A. Setup -> Security -> Security Settings

B. Contact your AE

C. Setup Home -> Enable Audit Logging Data Collection

D. None of the above

23. What are the prerequisites before installing MC Connect.

A. System and Integration users will have to be connected between Salesforce and MC

B. Connect works with Salesforce's Performance, Unlimited, Developer and Enterprise Editions

C. Connect works with all Salesforce Editions

D. You can use a single user to connect between Salesforce and MC

24. You have created some profile attributes, but do not want the customers to see them in the profile center. How can you configure these attributes?

A. Mark the attribute as read-only

B. Mark the attribute as hidden

C. Mark the attribute as private

D. Mark the attribute as profile attribute

25. You would want to forward all email replies to a individual email address. What would you configure?

A. Export Email Allowlist

B. Reply Mail Management

C. Your Cloud Preferences

D. Setup-> Email Forward feature

26. Which setting can you configure in a journey to not let the same subscriberre-enter. You can use only the standard roles

A. No re-entry

B. Re-entryanytime

C. Enter only after exit

D. Enter only once

27. What is true about Setup Assistant?

A. You can call a Set up Assistant over phone and get 1:1 guidance

B. A prioritized task list guides you to make full use of Marketing Cloud

C. You can contact AE for Setup Assistant

D. It lets you create users as Setup Assistants

28. What is Email Export Whitelist

A. includes a range of IP addresses you define that indicates what IP addresses can access your account

B. contains individual email addresses or domains that can receive exports via email from your Marketing Cloud account

C. contains individual IP addresses that can receive exports via email from your Marketing Cloud account

D. contains individual BUs that can receive exports via email from your Marketing Cloud account

24. How do you copy journey structure across business units

A. Click arrow next to the journey -> Duplicate

B. Deployment Manager

C. Journey Settings -> Copy Journey

D. Setup-> Email Configurations -> Journey Settings

30. Which 3 users need to be setup when enabling MC Connect. Select 3

A. API User

B. System User

C. MC Connect User

D. Integration User